“Do you want to spend the rest of your life selling sugared water or do you want to change the world?” -Steve Jobs
I want you to gather the image of a glass of water in your mind. Picture that glass sitting on a table. Now imagine yourself walking around that table taking in the entirety of that simple glass of water. Imagine yourself taking in its clarity, its weight, and its volume. See how, even through its transparency, it fills the glass. It is clear, yet abundantly visible.
As you circle the table, look at how the glass holds and supports the life-sustaining water that sits within it. See how the glass not only supports and holds, but provides clarity to the level of water that it is holding.
Now imagine that life-sustaining water as your vision and the glass that holds it as your culture.
When the culture…
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