Flipboard launches custom curation tools, wants to unleash your inner magazine editor

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Flipboard has carved out a niche as one of the leading news and content-consumption apps for mobile devices like smartphones and tablets, with its digital-magazine look and easy user interface. Now the company wants to turn all of those content consumers into publishers as well: a new version of the app will be released today that gives users the tools to create their own topic-specific magazines. It’s a little like Pinterest merged with Tumblr, crossed with a better-looking and more social version of Google Reader.

Chief technology officer Eric Feng said in an interview prior to the launch of the new version that this is much more than just an evolution of Flipboard — it’s a major push into a whole new area, namely curation and publishing of content by individual users. “It’s one of the most ambitious efforts we have ever undertaken,” said the former CTO of Hulu

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